What to Read and When

Either you need information or you desire entertainment. In either case, a young person’s time fills with activity. Yet, young people stumble and fumble through their early lives because they have not experienced the pitfalls and rabbit path trails of work, love, finances, and real estate. Young people should read voraciously to get an edge on what comes next in their lives. An older person might have more time in the day, but less time in life. Older people possess the wisdom to be selective in their reading. Rather than seeking an edge of knowledge, an older person might juice more sweetness from life by identifying with a fictional character who came out on top by living a moral life in spite of torment and misfortune.

Consider this: regardless of your age, the media bombards you with plenty of information on daily news that will enable you to converse socially. Are you an online social media aficionado? You know that it only takes a few glances and a tiny bit of reading to keep up with current events with your friends. In your profession, yes, you should read to advance your knowledge, but realize that by only reading yesterday’s technical guidance, you neither prepare well for today’s technical problem, nor do you advance technically for tomorrow. Besides that, the technical go-to-person in a company receives visits from people who have technical problems. Unless that person interacts socially with the managers and employees, he or she will not be remembered for promotion. However, the technically astute person who brings fun, happiness, charisma, and stands like a moral rock, might slice through company politics like a hot knife through butter, to advance beyond his or her peers. Read fiction to learn how to be that person.

Why read a made up story? Most fiction writers create interesting stories based on what they know – things that have happened to them. The singer, Prince, famously said, “Before I dreamed it, I lived it.” He meant that he had a better story to tell through song because he sang about things that happened to him. You learn his story, appreciate his experience, and possibly get an edge for yourself while he entertains you with his song. You can get that by reading fictional stories too. Don’t limit yourself to stories that closely align with your life. It will do you little good to read what you have experienced. Instead, if a writer piques your interest in the first five pages of any genre: thriller, mystery, romance, science fiction, drama, history, or comedy, acquire and read that novel. Especially, if you feel a hook in your mouth that pulls you into wanting to read the rest of the story, do it. Don’t walk away with regret.

The time and setting do not matter. A 200-years-ago story on the planet Mars can be relevant to you today, as well as entertaining while you read it. You will perk up when you read about a character who faces a nasty experience similar to one that happened to you at work or at home, yet, he or she determined the effect wanted amid chaos, planned, then acted on a plan that switched them from victim to world-shaper. That information may be far more useful to you than today’s news story or your friend’s latest Facebook photo. Like Prince, you might live it, then dream it. Find a lifetime of free fiction novels online, but understand that inexperienced authors break into the writing business by giving their work away. Don’t deny yourself the better read by being stingy with vending machine snack money. #TAG1writer

Palm Oil Plantation Business in Indonesia: How to Get Started

Palm Oil Plantations are a very lucrative agricultural business for agriculture entrepreneurs and companies to invest in. The potential in this business makes palm oil one of the largest revenue streams in Indonesia. After the President of Indonesia Mr. Joko Widodo (Jokowi) imposed a moratorium on the land available for plantations, the value of palm oil plantations has increased dramatically.

The process of acquisition or take over of plantations, especially oil palm plantations, is not as easy as imagined. There are a number of important factors that are key to success in the take-over of oil palm plantations that must be followed and implemented based on the principle of gentlement-agreement by each party.

Considering that transactions in the property sector, especially the take-over of oil palm plantations, contain very high capital business and involve many parties as mediators, the government in this case the Minister of Trade of the Republic of Indonesia feels the need to make rules to safeguard the rights and obligations of the parties involved through the Minister of Trade Regulation of the Republic of Indonesia no. 33 / M-DAG / PER / 8/2008 concerning Brokerage Company of Property Trade.

However, even though there are regulations governing trade transactions, it is not uncommon for a transaction to be too convoluted and less cooperative between mediators, so that the take-over process actually becomes unsuccessful or completely void.

The following are steps to acquire a palm oil plantation in Indonesia

First, contact a trusted brokerage firm and ask if they have palm oil plantations to sell. Do not contact individual brokers as they may not have the complete detail on specific plantations, and generally they are not clear with the actual relation to the available plantation. Such cases often occur in Indonesia and you should make sure that the plantations have no legal issues.

Second, ask the brokerage firm to do the due diligence so that you avoid future legal issues in Indonesia. A trusted brokerage firm must have qualified survey tools such as drone mapping and a reliable agronomist / business analyst team. Thus, there is a match between the plantation legal documentation and the actual physical plantation.

Third, make sure the selling price of the plantation is fair. Almost all individual brokers markup the original price up to 30%. You should be careful in doing business with these types of individual brokers because of this type of lack of transparency. In this case you need to appoint a trusted agent to represent you in the take-over process. A typical commission fee of 1-3% should be expected from the plantation selling side.

Harvest Is Over – Better Get the Ladder

When business is good and customers are eager to buy, it sure is a great time. Business seems bountiful and everlasting. You’re hot. The phone is ringing, orders come through a cornucopia of the internet, customers stand in line… easy pickings… like harvest time in an orchard and all you have to do is just walk over to a tree and pluck another apple… one customer after another… you feel that you are a business genius. Here’s some advice from someone who has been there: better enjoy it while it lasts.

Because, after a while, the orchard is picked over. Sometimes there is a drought. Insects or disease or a frost attacks the crop. Customers now are standing in line somewhere else for the next shiny thing. The market swings in other directions away from you. The easy pickings are long gone. Customers have dwindled. You are no longer a genius, what oh what to do? Wringing your hands doesn’t help.

In the orchard, some starve because they can’t get to the harder-to-reach fruit, even standing on your tippy-toes, sigh, and give up; survivors build ladders to climb higher. In business, some give up and close shop. Those who have the resources and the gumption to survive evolve by changing product, marketing harder and smarter, perhaps even changing their business model. They change their offerings and bring out new, improved colors or sizes or capacities or groupings. They take groups of products or services into and put them into different combinations or bundles with new pricing.

Survivors have a way of going after an increasingly more elusive harvest. They have larger crops in good times when the picking is easy and can sustain themselves when there is a drought or other calamities. Whether the tool of survival is a ladder, a marketing plan, a customer retention plan, customer service training, sowing, fertilizing, weeding, pruning, and harvesting… it all needs to get done year after year.

Increase your reach now, plan your evolution when business is good, before the drought, before customers defect for the latest fashion, before the next shiny thing comes and replaces you in the marketplace, before something else gains favor. Always be aware of events that arise and affect your market and circumstances beyond your control. Keep your eyes and ears tuned to the changes happening around you and your business. Do that and you will survive and prosper in good times and bad.

How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.

Comic Book Industry Blunders

What includes turned out badly inside the business and would it be able to be settled? The assault and loot, according to

a few, may have left the comic book industry panting forever bolster. It appears that for an

industry that has seen so much achievement, the historical backdrop of comic books, has evidently been

jumbled by apparently imbecilic oversights.

The first could have exceptionally well been the begetting of the name “comic books”. The soonest forms

of the purported half-tab (for half newspaper) reprints of the Sunday funnies (the funnies) moved toward becoming

known as “funny books”. This prompted the reasoning as a rule, that comic books contained comic

or on the other hand entertaining material, which we as a whole know, is a far stretch from the real world. Comic books can be extremely

serious, dim or audacious magazines. It has regularly been proposed that there ought to be another

term begat to more readily depict this abstract bundle we as a whole know as comic books. To date, no

other client companion term has been proposed for use in the comic book industry.

A second confusion came when magazine costs began to rise. Rather than expanding comic

book costs, as other effective magazines did, the comic book industry chose to slice pages to

keep the then current sticker price of 10 pennies. This expedited the feeling that comic books

were “shabby” by definition, and ignored the way that a dime was a considerable measure of cash at one time

(steak and eggs cost 35 pennies). This displayed the picture that comic books were only for kids. It

additionally made the item progressively less reasonable for retail vendors to stock. Why take up the

same rack space, when a higher evaluated magazine would accomplish all the more pleasantly. Again the apparent

estimation of the comic book was losing validity.

At that point as the 1950s moved around, a person by the name of Dr. Frederick Wertham, distributed

a book entitled “Temptation of the Innocents”. Using informal research and

suppositions, he expressed that all the country’s ills were specifically identified with kids perusing comic books

(ok well, what?). Fundamental to his proposition, was the misassumption that comic books were entirely for

kids. The more grown-up material, it was nonsensically accepted, was gone for our sweet, guileless

blameless kids. Truly, we do need to secure our youngsters, yet despite everything it disturbs me forever, that

certain vainglorious people trust their present situation is to influence whatever remains of the planet to follow

to their very own convictions. On the off chance that this were the situation, at that point our extraordinary nation would have never been

established.

With this fiercely silly assault on the comic book industry and numerous congressional pioneers

bouncing on the temporary fad, comic books were picking up an awful notoriety. The comic book

industry distributers now, could have united together and proclaimed that comic books, as

films, were not “only for kids”. It ought to have been expressed that the extensive variety of comic book

kinds spoke to was focus to as wide a scope of perusers. Everything except one of the distributers

(William Gaines, distributer of EC Comics) clasped under to this Congressional Investigation and

the Comic Code Authority was made. This represented the substance of comic books and guaranteed

that for the following 15 years or somewhere in the vicinity, the scholarly substance would not transcend that of pablum for

the psyche. Along these lines another slide into extraordinariness for the comic book industry occurred.

Can the comic book industry be spared? Possibly, however when the people accountable for the

sparing are as energetic as ever to commit similar errors once more, what will the result be?

They don’t have all the earmarks of being blade enough to commit new errors.